One of the major pushbacks to the remote rural areas and villages is the lack of awareness. Awareness about hygiene, schemes for farmers, education, medical facilities and pretty much everything necessary and important.
Some might argue that with growing digital/ social media awareness is not much of an issue and information about pretty much everything is only a touch away but at the same time they conveniently forget that the digital penetration in India is only 35% of its population that creates a massive vacuum of lack of awareness among majority of the population of our country.
We believe that awareness is the first step towards change. With the same goal in mind we have been hosting a lot of awareness campaigns which serve as platforms to build involvement amongst the members of society.
We target generic issues that people face in their day to day lives like sanitation, clean drinking water, healthcare and education ever. Addressing these at rural and remote level automatically will upgrade the lifestyle of people and provide them with the visibility of opportunities blindfolded by such difficulties.
Our campaigns are directed towards informing, educating and involving the public to create a support system to address the issues we target. We believe that an informed, educated and aware society is a self-sustainable and progressive vessel sailing towards the path of prosperity.